Ford Models published a book with curves

With a range of models from a size 10 to a 16, Ford + brought together some of their most sought-after and emerging curvy girls in a new book showcasing their beauty. Photographed by Taghi Naderzad, the book includes stunning photos of models like Inga Eiriksdottir, McKenzie Raley, Leah Kelley, Alyona Osmanova, and Michelle Olsen.

Ford has turned models like Crystal Renn and Tara Lynn into two of the most wanted curvy models, and it’s with this same excitement to promote curvy bodies and a range of body-types that this book has created a great response in the fashion world. It’s not surprising that Ford is among the highest quality producers of plus-size talent when the agency is setting new standards by investing in their growing Plus division.

Gary Dakin, the head of Ford’s plus division, said that Ford “wanted to show the beauty of these girls without mentioning size.” The approach is refreshing in a climate where a model’s thinness or curves are often exaggerated and brought to the forefront of many fashion images. Each of the girls are presented in a way that highlights their natural beauty, with relaxed, casual styling and a lack of fussy hair or make-up.

With top agencies like Ford on board to promote and invest in body diversity in fashion, we can be more hopeful to see similar values echoed in body representation by prestige brands.

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Diversity in Fashion!

This article in Dutch newspaper Sp!ts is about all sizes on the runway. Among others I was interviewed for the article.
A diversity in sizes will show the new fashion! This is my goal.
It’s my purpose to realize a high end fashion runway in october of this year!

Unfortunately the article is in Dutch.

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Wear whatever you like,…

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This is not about a size!

Healthy is the New Skinny believes in making our own fashion rules. We don’t care what size the clothes are; we care how cute those outfits look on us! All of our models are healthy beautiful girls who are committed to representing women of all shapes and sizes: they’re committed to representing you. Not all of our models look like the ones you see in high fashion magazines, but each is a stunning and inspiring representative of natural beauty.

What is Healthy is the New Skinny?
This is not about a size. It’s about a movement.

Healthy is the New Skinny is about revolutionizing how we think about, talk about, live in and love our bodies. It’s about putting happiness and vibrant good health first and foremost. Generations of young women have assessed their own worth by how far they are from the ideal of unrealistic thinness. Healthy is the New Skinny believes in natural beauty, the kind that can’t be defined by a hip measurement, but is defined by fitness and fun.

“You should love your body the way it is.” You’ve heard that message a million times, seen it a million places. But too often, that message is contradicted by the lifestyle and values of the messenger. That conflict between words and actions shows up in the disconnect between the fashion editorials and the articles in many magazines. It shows up in our friendships, where we’re on the receiving end of reassuring messages about self-love from people who clearly don’t love themselves. We’re not stupid – we can tell when someone isn’t practicing what they preach.

The size standards in fashion today are extremely unrealistic, even harmful. They give all of us a distorted image of true beauty, depriving all of us of a chance to see just how good healthy can look. Healthy is the New Skinny wants to show you a new vision of authentic beauty — and we want to show you in a big way.

The Healthy is the New Skinny community invites you to join us. You’ll see how our models live out their commitment to natural, healthy, beauty. You’ll be able to interact with our models and our expert advisers, and you’ll be able to share your own story and read those of others. We’re here to support you, inspire you – and just as importantly, be inspired by you.

Healthy is the New Skinny is about fun, it’s about fashion, it’s about changing the world one girl, one woman, one body at a time. Join us.

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Goodbye, size zero. Hello, normality

This a the solution for too skinny models! I am so proud of this organisation!
I totally agree with All Walks! Style has no Size!!!

(source: The Independent, By Susie Mesure)

Student designers will have to use models who actually resemble the average British woman

Size zero could be banished to the back of the closet under plans to encourage future Alexander McQueens to design clothes for real women. Fashion students will have to use size 18 mannequins under a government-backed proposal to be unveiled next month. Those behind the initiative hope it will force designers to remember the average British woman is a size 16-18.

The idea came from the fashion trio of Erin O’Connor, Caryn Franklin and Debra Bourne, and is the latest salvo in a two-year-old campaign to stamp out fashion’s obsession with youth, perfection and size zero.

The first institution to promote the new approach is Edinburgh College of Art, home of the new All Walks Centre for Diversity, which wants fashion to recognise that clothes are worn beyond the catwalk as well as on it.

Mal Burkinshaw, who heads Edinburgh’s fashion course, said yesterday that linking students with real people was like “switching on a light”. “There has been a disconnection between fashion students and the person who’d be wearing their clothes, the consumer,” he said.

“Pairing students with someone helped them to understand their issues, their bodies, and their likes and dislikes. Students really learnt that fashion was beyond the catwalk.”

Ms Franklin, the one-time BBC Clothes Show presenter-turned-fashion commentator, said getting students to embrace diversity would teach them about more than just learning to cut patterns.

“Students don’t recognise the power they have: the power to change how corporations think. The fashion industry is criticised for the pale, rail-thin and young images that it sends out, yet consumers aren’t all pale, rail-thin and young.

“Middle-aged women have more money to spend than anyone, if only they can find the right clothes to buy.”

The All Walks Centre will be unveiled on 7 June during graduate fashion week, which is held at London’s Earls Court exhibition centre and features the work of student designers from 50 universities and colleges.

Lynne Featherstone, the minister for equalities, who spearheads the Government’s body-confidence campaign, said: “Too many people feel pressured to focus their energies on how they look. I want to shine a light on initiatives that celebrate a range of body images as diverse as the society we live in.”

The Arts University College Bournemouth and Southampton Solent University have recently added body-shape projects promoting diversity to their courses. More colleges around the country are expected to follow suit.

Success for the campaign would bridge the divide between the fashion industry and its critics, which culminates in regular global hand-wringing at images of emaciated models during fashion weeks in London, New York, Milan, and Paris.

Psychologists said banishing size zero would have important repercussions for the population’s mental health. Phillippa Diedrichs, of the University of the West of England’s centre for appearance research, said: “Research shows consumers react better to images of more realistic models. It’s really refreshing that this is coming from within the fashion industry, suggesting it understands the need for more diversity.”

The initiative comes as new research reveals that British women are five times more likely to have a bulky rectangular-shaped body than the stereotyped hour-glass curves of a Marilyn Monroe. Alvanon, clothing fit analysts, based its findings on 3D imaging technology to measure 50,000 women across the UK and Europe.

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Birthday of my favourite designer Sonia Rykiel

Sonia Rykiel born 25 May 1930, Paris, France is a French fashion designer.
Sonia Rykiel created her first maternity dresses and tiny sweater. The sweater is her symbol and she was crowned “Queen of Knits” by the Americans in 1967. She later became the first designer to put seams on the outside of a garment, and to print words on her sweaters. In particular, she favours long clinging sweaters or small cropped pullovers, large rolled-back cuffs and long shawls. Her colours are usually beige, grey, dark blue and charcoal.
In 1980 she was voted one of the world’s 10 most elegant women.
Sonia and her daughter Nathalie have decided to bring Paris to New York. In February 2005 Henri Bendel launched an in-store shop for the Sonia Rykiel Woman line. It will almost certainly be as successful as in France. There are three Sonia Rykiel boutiques in the U.S. and they are in Boston, New York and Guam.

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Maxidress: maxi effect!

Maxidresses: a big hit this summer. But in my opinion they don’t work for most of the curvy, inbetweenies and plussize women.
You better choose for more shape and short dresses.
’50 style is totally hot now, also dresses in this style! There’s always a dress for you, in your style! Maxidresses makes you look bigger, the maxi effect. If you don’t mind, wear them!
My advise DON’T wear them, but choose one of these!

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Average Woman Owns 22 Garments She Never Wears

Womens wardrobes are bulging with dresses, tops, trousers and skirts.
And with so much to choose from, it’s hardly surprising that most women don’t actually get around to wearing everything they own.
In fact, the average woman has about 22 garments in her wardrobe that she will never wear but absolutely refuses to throw out, a survey shows.
Guilty complex: British women waste £1.6 billion on clothes they never wear – but the idea of wasting money stops them from clearing wardrobes out.
Added up across the country, women spend more than £1.6 billion on more than 500 million items of clothing they will never wear.
Millions of purchases that were a good idea in the shop – perhaps they were a bargain or a design worn by a celebrity – have turned out to be a waste, it seems.
Some may have been vanity purchases; little designer numbers selected as a reward for losing weight.

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Queen Latifah: “we all would like to wear the same clothes”

In the fine tradition of HSN’s celebrity “lifestyle brands,” Queen Latifah’s HSN collection, called Queen, will encompass a dizzying spectrum of products, including leggings, jeans, handbags, and clip-on hair extensions. It’s also going to come in a wide range of sizes, although the term “plus-size” will not be used, per Queen Latifah’s wishes.

She tells Women’s Wear Daily:
“It is a word we need to bury at this point … I wanted to make something size two and up,” she said. “The truth is, we all would like to wear the same clothes. We all want to wear beautiful, fly clothes no matter what size you are, and so for me it was important to match with a company that understood and respected that ideal.”

It’s one of the reasons she hadn’t tried her hand at designing clothes before. “I felt like larger girls were not respected, even though we are huge consumers,” Queen Latifah said. “I felt the marketplace didn’t respect us in the way it should. I was not going to step out with a clothing line that didn’t respect a fuller-figured woman or a curvaceous woman, and really all women.”
The line will debut on August 27; all apparel will be priced under $100, with leather outerwear and bags between $170-$300.

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Fashionable Style has NO Size ABC

Saying these words to yourself! And you can be a strong confident inbetweenie!

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