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Levi’s Curve ID: all sizes were not created equal

It’s time to have the chance to buy Levi’s Curve ID in every size and in every country!


Adele: “I don’t want to lose weight!”

(source: glamourmagazine UK by Jenn Selby)
Adele has shrugged off pressures from the music industry to lose weight, and said that she is happy just the way she is.
Speaking to reporters, she said: “I don’t know these people who don’t like me so why would I care? If I was affected by my weight, I could easily lose some now.”
What’s more, the singer has a big concern with losing weight – a fear that her breasts would end up sagging.
“I’ve got enough money for a personal trainer or nutritionist; I just can’t be arsed,” she said.

That’s why we love Adele, being herself! One of my favourite inbetweenies!


Younger fashion for the ‘inbetweenies’!

As I said before: there should become more collections for the young inbetweenies and plussizes.
There’s a big gap between straight size and plussize and a gap between teenagers and grown up women! We need more young labels! New look, Asos, Evans, dorothyperkins, Forever21+ already are working on this and doing really good! H&M is working on a comeback!

BiB designer Lisa Hajian (H&M)
‘We have gone for a higher fashion content with this collection,
which will appeal to younger customers too.’
(source: dailymail)

Tara Lynn proudly displays her curves in a bathing suit for the latest Big is Beautiful collection.
The healthy brunette also sports a leopard-print one-piece and a strapless jumpsuit.
But the American model, who has featured in Elle, Glamour and a plus-size spread in V Magazine, hasn’t always been so comfortable in her own skin.
She told NBCLA: ‘I was a size 14/16 (UK size 18-20) in high school, and it wasn’t the easiest thing.
‘As a 16, I definitely felt like my weight was holding me back. I was supposed to have these bones protruding from my body and clearly that’s not the case, and not the way my body’s meant to be.’



Ford’s ‘in between size’ Board

Meet the New Stars of Ford’s Plus Size Model Board.
Ford+, the plus size division of Ford models, just put out a new promotional book featuring some of their top models. What’s striking about Ford’s latest promotional push is that it’s simply comprised of beautiful high-fashiony images of models who happen to not be straight size (that means they are not a 0 and can be anywhere from a size 8 to 18). It seems to be (and hopefully is) part of trend of incorporating models who aren’t 0s and 2s–not just Crystal Renn–into the high fashion world, beyond catalogues.
(Source: Article by LEAH CHERNIKOFF)

Gary Dakin, the head of Ford’s plus board, has been with the modeling agency for the last 13 years. In that time span, he says the market has changed dramatically for plus size models.

“There are better clients, jobs, photographers, rates, etc.,” he says. “The girls have evolved too…they are challenged now more than ever to be better and they challenge the industry right back.”

Dakin pinpoints the moment the industry began shifting to embrace plus to around 10 years ago. “It actually started changing when Kate Dillon hit and plus models started getting recognized. Crystal [Renn] took it to new heights as she challenged and changed minds. She, as Kate did before, opened doors.”

Today’s plus stars like Ashley Graham, Candice Huffine, Marquita Pring and Tara Lynn continue to book major campaigns, high fashion editorials, and the occasional Paris runway show.

Take a look at the plus stars of tomorrow. Some of them (like Inga Eiriksdottir and Alyona Osmanova) started off as straight size models and made the transition to plus.


The end of the ‘plussize’ model!

Change ‘plussize’ into ‘Curvy’ or into ‘in between size’

Marquita Pring was just featured on Vogue Italia’s website under the headline “a new star in the curvy universe.” You might have seen her walking Jean Paul Gaultier‘s spring 2011 runway or in V‘s size issue. And she’s currently working on a major editorial with a big name photographer but she won’t tell us more.
(Source: Article By LEAH CHERNIKOFF)

When you’re talking about “plus size” models, Crystal Renn is the name that comes to my mind. She’s outspoken about size in the modeling industry, even if she’s no longer technically “plus size” (whatever that means). But that’s the point–why do we need labels? Pring says she was honored to be called “a new star in the curvy universe” by Vogue Italia, but she’s hoping they call her a “new star in the MODELING universe,” next.

We chatted with Pring about labels, the industry’s fixation with size, coping with pressure, and her dream job (it might surprise you).

How do you feel about labels like “plus size” and “curvy?”
I hate to be categorized. I am a model. I do many of the same jobs as others models regardless of their size, race, or gender. I don’t feel a need to specify my size when telling people about my job. I think the term “plus size” has a negative connotation. Personally, I wouldn’t even refer to a woman who’s a size 26 as “plus size.” I find it interesting that if ever I do refer to myself as “plus size” when describing what I do for a living people always have the same reaction. “WHAT!?! OH MY GOODNESS I WOULD NEVER CONSIDER YOU PLUS SIZE!!!” And I always agree with them. I’m proud to set an example for women of all sizes as a bigger curvier model, and I’m so thankful to get letters from women of all sizes thanking me for promoting a more realistic healthy image. As for the word “curvy,” I see nothing wrong with it. I don’t need to stress it as my title but I am a curvy, voluptuous, sexy woman and I think the word “curvy” relays a much more positive image. You can be a size 4 or 14 and be considered “curvy.”

How did you break into the modeling industry?
Growing up I was always the biggest girl in my grade. I had always been told that I had “such a pretty face,” but everyone seemed to feel the need to stress that it was only my face that was so pretty, never any mention about me just being beautiful, only my face. It was always a compliment but I always wondered why just my face? Around the age of 15 I really wanted to give modeling a try. I figured I could do beauty work but I never even considered I could model clothing. My mother and I went to a casting agency call in Canada where I met with dozens of agencies. A few were interested, some told me they’d need me to get much smaller but I knew that wasn’t happening. At the time I was seriously active in competitive basketball and my body was extremely toned and fit. There wasn’t much weight for me to lose. Luckily there were a few agencies telling me I could work at the size I was but I needed to do a test photo shoot so they could see if I was comfortable in front of the camera. I was, and I brought my photos to an agency an hour after the shoot and they signed me on the spot.

What are your modeling goals? What’s your dream job?
Currently my dream booking would be landing a major beauty campaign. Also, I recently read an article in British Vogue about the Mulleavy sisters, the designers for Rodarte–and curvy women themselves I might add. Their prints and designs are unique, flattering, avant garde, and so feminine. I would love to work with them. I also want to do as much editorial work as possible. It’s so liberating and I learn so much about myself and my career with every experience. And of course I would love to break into the high end fashion industry such as YSL, Rodarte, Marc Jacobs, and Prada, etc. I keep getting little tastes here and there and I just want more, more, more!!!.

Crystal Renn has brought a lot of attention to “plus size” modeling. Why do you think everyone is so fixated by size issues?
Because not only is it a more attainable image but it’s finally something different! We’ve been manipulated by the media and fashion industry to believe that there is only one body type: super skinny. The majority of people in this world will never be as thin as they’ve been warped into believing they need to be. Crystal’s been promoting a message that is so positive and beneficial to our society: health. It doesn’t matter what size you are, just be healthy. You can be a size 2 and be far less healthy than a person that is a size 14. There is no right or wrong size if you’re healthy and fit.

Do you ever feel pressure from the modeling world? How do you cope?
I have yet to feel pressure about my size–I happen to be quite proportionate so my size has yet to be a hindrance. The only pressure I’ve felt thus far has been from me. I take my job very seriously and I strive to be the best I can be. If ever it seems a client or photographer needs more from me it is my responsibility to give them more. I cope by having a positive attitude and by being open to direction. After all, I’m hired to work with a team to create a specific image.

What are your career highlights so far?
•V Magazine Size Issue with Solve Sundsbo
•Jean Paul Gaultier S/S ’11 Show
•Levi’s campaigns back to back to back
•Levi’s commercial airing this month
•And soon to be my biggest accomplishment yet, an editorial in a major magazine with a photographer I’ve been dreaming about working with for years! I’m beyond ECSTATIC!!

What changes would you like to see in the industry?
Crystal recently spoke about the industry needing more diversity. I couldn’t agree more with her. Not only would I love to see models of a range of sizes but I’d also love to see more models of different ethnicity. Not just in specific magazine issues targeted to one specific race but in magazines and campaigns everywhere. Also, I think designers need to expand their size range. It’s so upsetting seeing a beautiful dress and trying it on only to find out it’s the biggest size they make and still 4 sizes too small!


Time for (a) New Look

I love going to New Look, because the normal collection goes up to size 18 (UK). Besides this normal collection they have ‘Inspire Plussizes’ which goes up to size 28 (UK). This is a great shop for straight size shopping! I bought some dresses in SALE: lucky me!
Check out my video I made half a year ago for Viva, the Dutch magazine!!!
(unfortunately it’s in Dutch).
Straight size shoppen






The simplicity of Cos

COS is for women and men who want high fashion with good quality at an affordable price. They purchase their products from around 60 suppliers, which are located in Europe and Asia. The design is so beautiful, just because of the simplicity. Affordable designer clothes! The size goes up to 44. For all the ‘in between size’ girls: let’s give it a try! I have to try this curvy dress! Love it! Hopefully it will fit!


Love monki.com


Monki is an entity derived from mixtures of old chemicals, forgotten in the ruins of old fabric factories in the city of oil and steel. Monki is also a store concept and women’s clothes brand. Unique illustrated prints on clothes, packaging and stationaries continously tells stories from the world of the Monkis.
Because of the shape most of the tops and jackets are wearable for girls in size 16, 18 and sometimes 20! Let’s give it a try! Only in Sweden, Denmark, Finland, Norway, the Netherlands, Germany and HongKong. Check their website: www.monki.com

Shop in Amsterdam, Kalverstraat


high heels, tall and ‘in between size’?

The title is like the new ‘DEVIL wears PRADA’.
I am a 5 feet and 11 inches tall girl! And I love to wear high, high heels!
Many times people (men and women) ask me: “wow, you’re wearing such a high heels and you can walk on those. But you’re already so tall”.

My tip to everyone: high heels make you taller, you will look smaller!
You look like you are 3 kilos smaller, who doesn’t want that!?!?!


Sylvie Lekarski @ Wilhemina Models





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