Fashion TV: River Island +


Check my first ‘Fashion TV’! Read more…

River Island + is a cliche plus size collection!


More and more items from the River Island + collection Read more…

Dorothy Perkins Plus


DP has launched their plus collection, in sizes 46 to 56 EU. Read more…



DROP THE PLUS! Models Sound off on Fashion’s Size Standards Read more…

Why should plus be any different from petite?


High fashion is for all sizes by Evans. Read more…

What’s the ‘big’ deal about this HM+ campaign?


Already wondering about this ‘news’ for days now… What’s the ‘big’ deal with this HM+ swimwear campaign? I just can’t help being very surprised by the latest Read more…

Is XL hot?

Last Wednesday there was a launch of another PLUS SIZE label. This time a Dutch label: DYANNE+. A collaboration of Dutch magazine Libelle and imago stylist Dyanne Beekman. They have created this label including some input of readers of the magazine. As you mmay know, my style is everything BUT basic. And this collection is basic and sporty.

Like most of the Dutch women, they love basic and sporty clothes! The collection starts from size 44 to 52 EU/14-22 US. The shape of the clothes is loose fit… in the collection there is a maxi skirt, a short leather jacket, shirts, etc.

Libelle came with an XL special. “Because XL is totally hot at the moment, you see big furniture: big chairs, etc, and in fashion you see large scarves, large dresses, oversized clothes”, tells Franska Stuy (chief-editor of this magazine). My opinion: XL or women in size 42, 44, 46 and up should not be a trend. It’s a movement. And these women are not going away!

She also wants to see more plus size labels in the future. There are plus size labels already, but there are way too few editorials in sizes 40+ EU/10+ US. Not only weekly magazines, but gorgeous glossy and fashion magazines should show some size diversity!


An article from Liesbeth Smit in this magazine about: “It should be over now… we are just a size 42 EU/12 US”. A good article in this issue about being a size 42 and why it’s not easy to find clothes. I ask myself every time, why is a size 42 called XL, PLUS, fat or obese?

Quote: “Because of the perfect image of the media, average/normal women are called chubby.”Libelle_XL2

A quote of the Dutch actress Eva van der Gucht (I think a size 46-48 EU/16-18 US): “The idea that everyone has to be skinny, is totally silly.”

And yes… I am mentioned in this article. They are talking about inbetweenies and proud women on my blog!

Journalist/Dutch TV host Catherine Keyl:
” What really irritates me, beautiful and trendy clothes always stops at size 42 EU/12 US.”


The average size of Dutch women is 42 EU/12UK and weight is 80 kilos.
The average size of women in Germany and Belgium is also a size 42 EU.
In the USA size 44 EU/14 USA is the average size.

HM+ has chosen Robyn this time!

Some pictures of Robyn Lawley for HM+. Last time Tara Lynn was the face of this collection. I am very surprised Robyn is doing it now. Because Robyn is a size 40-42 and Tara is a size 44-46. The pictures look great. But I must say that the collection is again very very casual and simple. Not really fashionable. I just don’t get it! Doesn’t fashion for plus size women sell? Or does HM not believe in it? I am also complaining about their sizes. Their size 50 is a size 46.

“Sorry, we don’t have your size”

Just found this great picture and it reminds me of how inbetweenies can be treated. In plus size shops (smallest size 44 EU) they will get this look and say: “Sorry, we don’t have your size”. And the same happens in a straight size shop (largest size is 42 EU). My conclusion: inbetweenies aren’t welcome! But of course you should go into both kinds of shops. And just figure out yourself if a piece will fit your body! Don’t be afraid of those women in that shop. And it’s about time labels extend their sizes.
I am curious if you have ever been treated like this. Tell me!

LOVE your size!

A fashion friend said: please stop talking about minus and plus in fashion! And she made me realize it’s so true! Thanks to her, she made me think about these groups… I don’t want to promote plus size. My message is forget thinking in sizes! I want diversity in fashion, media, movies. Gorgeous models in different sizes! I want women to show everyBODY is beautiful in every size! Whatever your size is,
LOVE your size!

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