How to cure this sick (fashion) industry?


Pfff…. last days, weeks… I have been reading all these different opinions from different people about others on social media. I just don’t know how to react anymore… it’s better to be silent. What the hell is going on in this world, now a days? Now I could’t be quiet anymore… I had to write about this ‘sick’ (fashion) industry. Read more…

I finally know what skinny feels like


I finally know what skinny feels like. Hungry. It feels hungry.

“My daydreams about being skinny….”


“Unfortunately, my daydreams about being skinny are always interrupted by the sound of my own chewing.”

Alber Elbaz: “Curves are marvelous”


Designer Alber Elbaz for Lanvin: “Everyone wants to be young and skinny. This is awful. Curves are marvelous. Wrinkles are hypnotizing. Why not just be happy with who you are?”

What is plus size?


This is really funny… I started a discussion a month ago about: what is plus size? Because I am Read more…

Robyn Lawley: “….love her body the way it is.”

Robyn Lawley: pink

Such an amazing shoot and great interview with Robyn Lawley (size 42 EU-12 US, 1.85m tall) for The Guardian. Sexy, but still very stylish and classy! OMG.. and I love Read more…

Let’s stop this SIZE discussion!


Earlier I wrote about Robyn Lawley being chosen as Model of the Year! But after this award, there was a lot of size discussion: about her size. Australian Jo wrote about Read more…

Robyn Lawley is model of the year!


Robyn Lawley is model of the year at Full Figure Fashion Week in New York. Congrats Robyn! You deserved it. You did a lot last year for the ‘plus size’ industry… showing that Read more…

EveryBODY deserves to wear a bikini!


A huge succes these fatkinis‘s designed by Gaby Fresh for Swimsuits for all, they’re already sold out in 2 days. This website only sells one-pieces, tankinis and swim dresses. So selling a Read more…

The influence of ads

Skinny models and celebrity ads don’t sell? An article on Daily Mail about the influence of ads. Advertisers have long argued that ‘slim girls’ sell more products than their ‘curvier colleagues’, but a new study reveals that in actual fact they do the opposite. This is the result of research done at Warwick Business School. I thought media, advertising and fashion did NOT influence people about how they look? Do you remember the model that was ‘too skinny’ for TopShop?

So if the model is not too prominent in the picture, it’s ok. I think it’s getting time for a change in ads and put some more ‘real’ models in there. But not ‘too real’, cause there are people who don’t like ads like Dove. These women are too ‘normal’, they still need to look a bit more glamorous than your neighbour.

Some points of the study:
“In a nutshell, if advertisers use large close-ups, women loathe it, but if they place the model in a less prominent position, female shoppers respond well.”

“We found that the way the picture of the perfectly shaped model was used was very important in determining a positive or negative effect on women’s self-perception.”

I think that advertisements are the way to sell you an illusion. Even back in time we saw these ‘perfect people’ selling us their products. I am curious if there’s a difference between selling clothes, beauty and other products to this influence on ‘our self perception’.

What do you think about the models in ads? Are you uncomfortable seeing them? And what’s the difference about seeing models in ads or on the runway or tv? I think it’s all the same. It’s not just the ad. No, it’s the overall ‘unrealistic image’ to promote things. Why can’t there be size diversity in everything?

Maybe we have to go back in time and use illustrated ads again…



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