An average size wants to shop in ‘regular shops’

Edith_Dohmen_telegraaf

About that’s hard to find a size 44 and up in dutch shops Read more…


Inbetweenies in Italian style!

Vrouw 1 ©DafneEderveen.

A great story with these beautiful inbetweenies Jana (size 42 EU, size 12 US) and Andrea (size 42 EU, size 12 US). It was published in Read more…


Size diversity in magazines is possible!

This week in Vrouw Magazine from Dutch Newspaper De Telegraaf. Because my mission is to bring more size diversity in fashion, magazines and media. This is an editorial I am very proud of. The models wear the same style. Leather combined with knitwear. Janouk, from Touche Models, is a size 36 (EU) and Mayra, from Ego’s Models, is a size 46/48 (EU). Because every women in every size is beautiful.
As a fashion stylist I can show that size diversity in magazines is possible. Just show more of these fashion stories… would love to see more of these in high end magazines as Vogue, Elle, Numero, etc.
Who knows… some day…

And some backstage pictures:


Finally big concern MS Mode is waking up….

An article in Dutch newspaper Telegraaf about the Dutch store chain MS Mode (former M&S Mode) which has 640 stores in The Netherlands, Belgium, France and Spain. Ronald Kahn, new owner of MS Mode (sizes 40-52 EU) : “Women are getting bigger, and these women accept that. This group is growing and wants to have better and fashionable clothes.” Finally a big concern is waking up. Ronald Kahn dreams of MS Mode becoming a ZARA+: fashionable plus size clothes. OMG, I can’t wait! And I think many, many women will be so happy!


Interview in Dutch newspaper Telegraaf about 3rd Primark in The Netherlands

Thursday I was interviewed by the Netherlands newspaper De Telegraaf, as the biggest fan of Primark. Thursday Primark opened their third shop in The Netherlands, in Zaandam.


Vrouw

In Dutch magazine Vrouw




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